Blogging: It's an Art!


Writing a successful blog is a creative process which reflects the writer and the writer's style. It is important to publish your blog on a consistent basis and keep it interesting and engaging to your audience. To have a successful blog, there are some basic principles which are worth keeping in mind.

Check your Grammar, but Don't Obsess About It

Check your spelling, grammar and punctuation, but try not to obsess over the tiny details. It is important that your blog is interesting, relevant to your audience and successfully conveys your writing style and the message which you want to send. Dedicate the majority of the time you spend creating your blog on the content itself, and try to avoid spending too much time fretting over the tiniest errors of grammar. Whilst you are writing your blog, be aware of your grammar, punctuation and any spelling mistakes, then once you have finished, check the content for any errors. If in doubt, you could also ask someone else to proofread it for you, or do an online search to check the grammar. Sometimes, we don't always see our mistakes the first time around, so don't be worried about going back to the blog to make a correction after it has been published. The beauty of blogging means that you can go back to the article and edit. If there is a substantial amount of text that you wish to edit, or if you are changing the context of your text, then add a small note to advise that you are updating the original content.

Write and Publish your Blog Regularly

It is important to write and publish your blog on a regular basis, as this will keep your audience interested, and a frequently updated blog will attract new readers. Try not to make your blog too long, so that your audience will stay with you. Some guidelines state that a blog should be no longer than 500 words, but if you have something really interesting to say, then it is perfectly fine if you go over the word count.

Be Prepared for any Criticism

Unfortunately, there may be times when you receive criticism on your blog. Although this may feel hurtful at the time, it is important that it does not put you off writing. Many bloggers have received criticism at some point, but the best strategy is to stay strong and continue with your blog, as critics usually move on to another topic fairly quickly. If you feel the criticism is constructive, then it is worth responding to the comments so that your point of view is seen. You may enter into a dialogue with this person, and they will appreciate that you have taken time to read and respond to their comments.

Share your Blog on other Social Media and Communicate with Others

You can share your latest posts on social media platforms which could include Twitter, Facebook and Google+. This will showcase your blog to many people who would not otherwise have accessed it. Most people do not access many blogs and rely on social media to find interesting articles. By having a presence on social media, you are making yourself more accessible to an audience who may otherwise have not discovered your blog.

Read other blogs and comment on them. By communicating with other bloggers, you will bring people back to your own blog. You can comment on their blog via Twitter or Facebook, but many bloggers will appreciate it if you comment on their blog site. If you find an interesting blog post, you could 're-tweet' on Twitter or share it on Facebook. You could also mention it on your own blog and provide links to their site.

Keep your Blog Interesting

You may find that there are many interesting topics which you want to talk about, so try to avoid pigeon holing yourself in to a particular style as you could limit the amount of topics you are able to include on your blog. Post a video that you like or share stories from other posters to keep it interesting and lively. You may sometimes feel impassioned about a certain topic and write it in the heat of the moment. These types of posts can be thought provoking and can generate a lot of feedback if written well. A good strategy is to write your piece, put it aside, then re-read it later, and if you are still happy with it, publish it. It may also be worth getting someone to read it through before you publish it.

Always try to find a good picture to include in your blog, as an image that is relevant to your post is likely to draw readers to your blog. You may have a picture of your own that you would like to use. If the picture belongs to someone else, always credit them. Other good resources for images include Creative Commons which allows you to share work and images or Compfight which is an image search engine for a large number of pictures which you could use on your blog.

Finally, always ensure that you disclose any interests. If you are pleased with a product or service, it is great to pass on your recommendations. However, if you are being paid to write about a product, always ensure that you mention this in order to maintain the trust of your audience. You may wish to include some text at the bottom of the blog piece, or include a disclosure statement within your blog.

Spread the Word!