Sample Survey Questions
The questions within a survey will depend on who the research is for, what market the product/ service is in, what stage in its lifecycle its in and the goals of the research campaign. Often, you will be asked a variety of questions which could be in different subject areas. Some examples are shown below:
Business
Example 1: How many new employees did your business/ or the business you work for employ this year?
Example 2: Did your company make a profit last year?
Economic Issues
Example 1: Do you think that interest rates should rise?
Example 2: Who do you think is to blame for the recent credit crisis?
Education
Example 1: Do you have a degree?
Example 2: Would you be interested in further education?
Elections
Example 1: Which party will you vote for in the next election?
Example 2: When was the last time you voted in the election?
Foreign Policy
Example: What do you think of the current immigration issue?
Government Institutions
Example 1: Do you think the MI5 is an effective government agency?
Example 2: What do you think can be done to improve the NHS?
Health Issues
Example 1: Are you concerned about excessive radiation emmisssion through mobiles?
Example 2: Do you think obesity in young children is a cause for concern?
International Affairs
Example 1: Does the fear of terrorism prevent you from doing things?
Example 2: Do you think the US should have gone into Afghanistan?
News Media
Example 1: What is your favourite newspaper?
Example 2: How many time s aweek do you read a newspaper?
Personal Beliefs
Example 1: What religion are you a follower of?
Example 2: Why do you follow this religion?
Shopping
Example 1: Where do you like to shop for clothing?
Example 2: How much do you normally spend on a pair of shoes?
Social Issues
Example: Do you think cocaine has a negative effect on society?
Example 2: Do you think that religion has any benefits to society?
Technology
Example 1: Do you shop online?
Example 2: What is your favourite gadget/ piece of technology?
